Its amazing really, how many small businesses need marketing support and services. From where I sit, 99.9% is a good estimation. There are many outsourcing choices that small businesses can choose from, but not all from a single source. A typical small business will use one company to manage and maintain their website; another may assist with designing and producing product literature; and yet another can produce or manage their advertising needs. The list goes on.
With multiple companies producing various marketing pieces and different venues for distribution, one wonders whether or not the messaging, branding and success measurements are consistent among their multiple marketing providers? As a business owner you should question whether or not it is production taking longer, perhaps costing more, because multiple companies are reinventing the messaging “wheel”. Are they each applying their individual interpretation of the message that is being promoted. How is consistency being enforced?
These are real concerns when outsourcing to multiple vendors. Ensuring consistency of your marketing message, even when using more than one source, helps to keep your marketing costs at a minimum. The next question to ask yourself is how to get that consistency? How do you manage it?
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